So they swim along in the flow of numbers without control. The reason is that they don’t understand how to tackle the subject. Most people, whether in their personal lives or business, are afraid of finances. Your statement is “Finance is no Rocket Science”. That’s why I started my own business and developed the Toolbox. After all, it doesn’t make sense to keep reinventing the wheel. In the process, I noticed that the same problems kept coming up, and I asked myself why there was no sustainable solution to them. How did you come up with the idea of the toolbox?Īfter my business studies, I spent more than ten years in various companies setting up accounting and controlling structures and implementing financial processes. Finally, I recommend two tools from day one that I am personally 100 percent convinced of: GetMyInvoices for invoice management and the travel expense tool Circula. Also, the toolbox includes guides as well as ready-to-use Excel templates. Users also learn how to find a good accountant, why cost centers are useful, and how to create a financial plan. It starts with accounting hygiene and how to easily set up a chart of accounts. My toolbox for startups, freelancers and small businesses is an all-in-one package to set up finances very simply in ten steps. Tell me exactly what your toolbox is all about. I want decision-makers to recognize that. It’s just important to get to grips with it and set everything up properly. The financial sector can make a major contribution to this. It is easy to prevent such knowledge gaps. Just now again I read a study according to which in the USA 50 percent of all start-ups have to give up because of a lack of knowledge about their situation. My mission is to assist young companies to avoid failing because of finances. Jana, please introduce your company briefly! What exactly is it that you do? We spoke with the financial expert, who describes herself as a bean counter by heart, stock market enthusiast and world changer. Jana Ludwig-Martyushev, founder of Start Finance Now, knows this problem and wants to eliminate it with her toolbox. Decision-makers in start-ups often get sweaty palms when investors ask for figures alone. For many people, the topic of finance is a red rag.
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